Berries and menthol: we analyze the IQOS HEETs Purple Wave sticks, their taste and strength.
Philip Morris carefully designs sticks for tobacco heating systems.
Features of IQOS HEETs Purple Wave.
Thanks to the additives, Purple Wave creates a light berry aroma, and because of the sweetish taste, they are often compared to an electronic cigarette. But the sticks contain tobacco, which is addictive and does not eliminate health risks.
The tobacco leaf is cut and compressed in a special way. It does not burn like in cigarettes, but heats up and emits soft vapor. It is a safer alternative to smoking, as the person inhales fewer hazardous chemicals. The main thing is to use Heets only with branded devices and not try to set them on fire.
The IQOS corporate identity is a minimalistic and laconic design, high-quality materials and a minimum of bright details. Purple Wave is distinguished only by the presence of a glossy purple, which denotes the presented taste.
The rectangular pack is opened with a hinged valve. Inside, the sticks are arranged in two rows and are separated by inserts made of textured paper. Many users find that Heets is much more convenient to store than regular cigarettes. The stack of sticks is much smaller, lighter and thinner, easily fits in your pocket or palm.
Taste
During a puff, the user gets a lot of different sensations. At first, menthol is clearly felt, then the flavor of wild berries appears. The sticks are described as “refreshing” and have a rich aroma that is not too intensive.
IQOS HEETs Purple Wave will appeal to everyone who loves pleasant fruity notes and interesting combinations. But not suitable for those who are tired of menthol or looking for a strong tobacco blend. This is a rather mild and delicate taste that will not replace cigarettes.