HEETS TURQUOISE Sticks are a very simple but win-win combination of cooling menthol notes, pronounced among a powerful tobacco base. The HEETS TURQUOISE taste is distinguished by an invigorating surge of freshness, which will help to add variety to the usual process of tobacco consumption.
According to a public statement by the management of Philip Morris International, the company’s new mission is to create a future without cigarette smoke.
Thus, in accordance with this concept, innovative products, including tobacco products with a potentially lower risk for health, should be determined by the further development of the business of a company, and when consumed, substantially less harmful substances are released compared to smoking regular cigarettes. Currently, the IQOS HEETS TURQUOISE cigarettes are already on sale in many countries around the world.
The conceptual idea of this product evokes fair admiration for its indisputable harmony: the consumers themselves – smokers receive the usual taste and sensations from the new product, nonsmokers avoid annoying harm from secondhand smoke, the state continues to receive excise and other taxes from the functioning of the tobacco industry, and the company itself produces and sells HEETS TURQUOISE cigarettes in packs of 20 pieces while not only continuing to invest in even newer and safer PPR tobacco products, but also coexisting without conflict with society, the majority of which consists of opponents of tobacco smoking.
Structurally, iQOS is an electronic technical product consisting of a holder and a charger. The holder includes such units as a lithium-ion battery with a capacity of 120 mAh, a heating element with a platinum-ceramic external coating [9], a contactless charging port, a diode indicator of the condition of the smoking device. The charger, respectively, consists of a lithium-ion battery with a capacity of 2900 mA * h, contacts for charging the heater, diode indicators, respectively – the charge level, charging process, cleaning the heater, as well as a microUSB port.
Actually, the nicotine-containing HEETS TURQUOISE stick for IQOS is a disposable cartridge-like product that resembles both a shortened cigarette and a replaceable filter for a smoking pipe.